Online Dating and Color: How Hues Affect Your Chances

We’ve talked a lot in the past about how to construct a good online dating profile: what sort of photo to use, what headlines and taglines will get you positive feedback, etc. But online dating goes a lot deeper than the surface. Much like real-world interactions, there’s a psychological element to what we see in an online profile, as well as how we react to it. Much of it is subconscious, but fortunately, there are people who study this sort of thing.

Photo by Hadret

Photo by Hadret

The University of Rochester in New York did some research on color in online dating profiles and found that, when men see a woman wearing red in her profile photo, they are more likely to find her attractive, ask her out and even spend more money on her. A similar study out of France showed that, when researchers digitally changed the color of women’s shirts in profile pics, the photos with red shirts resulted in the most messages sent to the women.

That makes some sense; red is a color associated with love, lust, passion, and other relationship-themed concepts.

What about other colors? James Houran, PhD, a writer for Online Dating Magazine, suggests that blue is actually the best color for a dating profile, as it conveys peace and tranquility, as well as loyalty. We would add that blue is one of those colors that is almost universally flattering (especially turquoise shades, which go well with every skin and hair combination), so it would have a positive impact on most photos. Houran suggests green as a second choice (it’s easy on the eye and conveys a message of nature, fitness, health and wealth) and red as a third.

What color should you probably avoid? That’s simple: yellow. Yellow is not flattering on most people and it’s tough for the eye to perceive comfortably. If a color could be loud, yellow would do it. It can suggest sunshine, carefree fun and other positives, but in the end, it’s probably better to choose another color for your online dating profile outfit.

Keep in mind that the MOST important thing for your online dating profile photo is that you feel comfortable in it. Wear something you like, in a color you like. When people feel positive and confident in what they’re wearing, it shows, regardless of what the color actually is!

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